A new bill in Canada seeks to overturn a federal law that prohibits single-event sports wagering. This type of betting would be much more exciting for gamblers, and it could open up a whole new market for all kinds of wagers on every sport imaginable!
Canada has a $14 billion gambling market, with the vast majority of that money going to offshore betting sites and black markets. In Parliament, Kevin Waugh points out that single-event sports gambling is technically illegal, but it’s difficult not to bet on games like hockey or football.
Single-event sports betting may not be as profitable for Canadians if it is legalised in Canada. When we look to other countries that have long allowed it, there are some lessons to be learned from the challenges and controversies they’ve faced.
Gambling problems and young fans
It’s not so much a problem with sports betting as it is with the typical personalities of those who partake in it. A study conducted by the University of Guelph discovered that, when compared to other types of gamblers, those who bet on sports are more likely to develop gambling problems. According to the researchers, this is because these people typically have an optimistic and idealistic attitude towards gambling in general, which may make them more likely to develop such an addiction than non-sports gamblers, whose attitudes tend to be pessimistic or realistic about their chances when they gamble.
According to the American Gaming Association, 69 percent of sports bettors are men, with 45 percent being between the ages of 23 and 34. It also revealed some interesting facts about Canada: gaming authorities and charities may need to pay special attention to younger males who, as a result of their addiction, frequently engage in risky behaviour patterns.
According to recent research, the rise in problem gambling among women is largely due to their proclivity for betting on mobile devices. According to research, social stigma rooted in expectations for females not to be “caregivers” can cause them to fly under the radar when it comes to gambling addiction.
There is a significant problem with gambling marketing to adolescents, which includes 96 percent of 11-24 year olds. This has caused concern because it means that these companies and their products are heavily targeting them (i.e., advertising). A recent study at the University of Stirling revealed how many young people had seen some sort of gambling advertisement in the previous month – the figures were startling! However, attempts have been made to address this issue, such as prohibiting advertisements from running during live sports games broadcast before 9 p.m. However, there are difficulties in controlling social media accounts on things like betting when it comes to children who may be interested in esports content online because a lot can go wrong if not monitored closely enough where children may be.
Sports betting normalization
According to an article published in the Harm Reduction Journal, sports betting marketing as a normal part of culture is deeply ingrained in society and has become normalised. According to research, people are more likely to gamble if they know others who have done so before them or if they see advertisements with “representative images” of their gender.
Many Australian sports fans are unaware of how closely their favourite sport is linked to gambling. According to one participant, “it’s always there at some level, but you don’t really notice it… It just appears to be a natural thing.” Sports broadcasts frequently use specific betting language to describe what players and teams can win or lose based on odds provided by bookmakers while ignoring any other factors that could impact performance such as injury, weather conditions, home field advantage, and so on, leading people who watch these games for entertainment to associate victory with luck rather than skill in many cases.
The United Kingdom has long been a supporter of gambling, particularly since the Covid-19 crisis. Eight Premier League teams currently advertise for these types of companies on their soccer shirts, while money from this industry is also welcomed in lower leagues. However, many people oppose this influence, and campaigners are voicing strong opposition to it, citing pushback from football figures who cite how lucrative these sponsorships can be during difficult times, such as those experienced with Covid-19.
It is unclear how Canadians feel about gambling, but it will undoubtedly be a topic of discussion if this new era revives old debates. Eight Premier League teams have embraced gambling in England and have been advertising these types of companies on soccer shirts for years with no pushback from players or figures within football; however, many people oppose such influence, citing that they had to fight hard against those who wanted to keep them out due to their lucrative nature when times are tough, such as during Covid-19 with European Uni.
Making laws and establishing boundaries
The UK Gambling Act 2005 was drafted at a time when online sports betting was still in its early stages, before smartphones made it accessible in unprecedented ways. According to recent speculation, there may be significant changes to online stake limits, as well as deposit payment methods. According to some reports from industry experts, there will also be a review of VIP and loyalty schemes aimed at sports bettors, which can carry a higher risk of fraud or problem gaming. This is set to be completed by 2021 after all updates are completed, and we’ll see how far they go with these proposed laws coming up soon!
Another challenge is developing appropriate gambling legislation, such as the UK’s Gambling Act 2005 (written at a time when internet-based sports were in their infancy).
The industry is working hard to ensure that their customers are responsible gamblers. Reputable online casinos and sportsbooks, for example, have deposit limits as well as algorithms that can detect risky behaviour to protect customers from gambling too much money or betting on something they shouldn’t be.
Sports betting is a fast-growing industry. Other countries, such as the United States and Australia, have decades of experience in this unique financial market and will be able to provide guidance to Canada when it eventually implements single-event sports betting; however, these other countries are still learning about how to best regulate their industries. The key advantage for Canadian legislators is that they can use all of this data from around the world on what has been done well or poorly before delving into developing appropriate legislation that would require strict regulations from day one.